SEO is the profession of ever-changing rules. Including 9 major updates so far Google changes its algorithms 500 to 600 times each year. But, these are very small updates which go unnoticed.
Google untiringly keeps trying to provide the best results to its users. In order keep its search results better every time, it keeps changing its algorithms. Google also keeps an eye on the deeds of search engine optimization executives too.
Earlier the search results used to be based on the keywords that were included in the content. Thus keyword density was so important for SEO experts. But now Google has included ‘latent semantic indexing’ to make the quality of content and search results better while trivializing the keyword density.
What is Latent Semantic Indexing?
LSI is the technique that Google uses to identify the related words and synonyms of the keyword. It helps to better understand the search query and find the best answers to show.
To understand it better if you type a word ‘jingle’ in Google search bar it would further relate this word with many other words like jingle examples, jingle radio, advertising jingles and much more because you may be searching any of these.
If you search ‘hair loss treatment for men’ the results would also include keywords like ‘hair fall’ and ‘hair regrowth’ because these are synonyms or related keywords to hair loss. So the use of LSI eliminates the process of keyword stuffing in SEO completely.
What are the benefits of LSI?
The benefits of LSI are very wide because everybody is benefitted. But, let’s talk about SEO executives first. Website having LSI keywords are preferred by Google than those who don’t have.
Publishers get a chance to reach their targeted audience because Google now understand the context of their content better and the publishers are also free from the boundations of including the keyword in the content anyhow. It also clogs the way for spun content in the search engine.
We have already talked about users. When Google tries to solve the query in the fastest way and précised manner, it happens.
How to find LSI keywords?
You can easily find the LSI keywords by typing your keyword in Google search bar. You will find some suggestions and also some keywords at the end of the search result page. These are LSI keywords.
You can also find them in Google AdWords Keyword Planner Tool. Type your keyword in the query box and hit ‘Get Idea’. You will get all the related keywords to include in your content.
One more easy and free way to find these keywords is SERPs Keyword Research Database Tool. Type your keyword in the box and you will get ideas along with search volume.
How to use LSI keywords?
When you are writing the content for your target audience. You already have a subject to lead and give its detail. Select the keywords that are relevant to your subject and add to the information you are providing. Don’t try to stuff the keywords unnecessarily as it may have a negative effect.
Also, try to use the synonym of the keywords instead of writing the same word again and again. This helps to prevent from keyword stuffing.
That’s why forget keyword stuffing?
That’s why when you know Google now understand your content and the context of your content better, no need for keyword stuffing. Also, forget keyword stuffing in Meta titles and Meta description as well. Just remember Latent Semantic Indexing and thrive with digital marketing.