You have ranked many websites on the top of SERPs (Search Engine Result Pages), your meticulous approach is incontrovertible, and your peers come to you for SEO suggestions. A novice can struggle to rank a website because of scanty knowledge. But if an expert strives, he might need to pause and heed the basics again.
Even an expert can make minor SEO mistakes leading to disastrous effects. SEO entails the exhaustive presence of mind and being a learner throughout the career. If the rankings of the keywords are making you go haywire check out these 8 SEO mistakes, even the experts make –
Implanting A to Z for content creation
Sometimes even experts fail to implement the A to Z of while creating content. Here are specific factors a content must contain –
- Solve a user problem.
- Should be written for a human.
- Should be made search engine friendly using keywords.
- Should be long and evergreen.
- Should be relevant to the target keywords as well as the keywords in H2 tags and body paragraphs.
- Should be optimized for informational and commercial search queries.
- Should be link-worthy.
Missing any of the factors prevent content from fetching desired results. Some experts start using content for increasing indexation rate and web authority while taking these points for granted. Frequently developed short content stuffed with keywords might upsurge the indexation rate but the thin content backfires.
Creating as many back-links from the different referral domains is the primary aim of any SEO expert. So, make the content link-worthy by providing unique information in the form of stats or surveys which others want to include in their content providing you with a back-link. You can also engage visitors with an infographic, resource page, quizzes, or evergreen guide.
Underestimating the Power of Paid Media
Sticking to generate results organically is good but underestimating the power of paid media is one of the mistakes even experts make. Creating a potential content entails a lot of hard work put into research, strategizing, and optimizing. Not promoting it effectively is the sheer wastage of resources. Promoting it over social media is not enough. Paid media has become inevitable in contemporary marketing scenario. Necessary activities for the promotion of the content are –
- Paid social media.
- Adding keyword optimized hashtags.
- Contact influencers for promoting content.
- Optimize the content with link-building and bookmarking.
Selecting futile keywords for content
Keywords with high search volume and low competition are generally picked by the SEO experts. But there are several other elements that should be kept in mind while picking the keywords from Google Keyword Planner or SEMrush or any other tool you like.
- Geographically segment keywords by search volumes and competition.
- Be shrewd as high volume keywords don’t always convert.
- Consider CTR (Click Through Rate).
- Don’t ignore AdWords value.
- Don’t try to insert exact match phrase aggressively.
- Choose keyword keeping the audience in mind.
Introduce new keyword phrases to search engines after talking to your customers. Also, include search phrases that appear for national and local searches in the top.
Poor Internal Linking Might be Culpable
Internal linking is the mainstay of feasible navigation. It serves as the bridge between landing and conversion pages on a website. Pages hidden deep in the website get page authority through internal linking. So, it becomes essential to reassess the website architecture and introduce some new keywords.
Multiple pages linked to the website internally offers additional information to the visitor about the company. Be careful about using robots.txt file and no-index tag because blocking a significant page might prevent it from appearing in the ranking. Also, make it sure to keep no web page two clicks away from index page or landing page.
Unreasonable emphasize on Organic Results
Users preferring organic results is the tale of a bygone era. However, the margins were too high with the 94 percent users clicking on organic results and only 6 percent checking ads. But, the new study on Moz shows 25 percent drop in organic results on desktop and 55 percent on mobile.
The study was conducted on one page of an e-commerce website. But, it is indicating the dawn of organic clicks shifting to paid media. Paid media is not just Adwords rather Facebook, Twitter and other channels are the components of it.
Paid campaigns are necessary to complete the purchase cycle. Customer starts with gathering information from organic results and paid media retargeting him completes the cycle by taking him to the landing page and eventually making him check-out.
Undervaluing Local SEO
It’s good to cover a broad area but undervaluing local SEO can be a big mistake. Along with the introduction of the local-three pack and the features like local directory reviews and customizable Google My Business page, local SEO has become highly targeted and extremely converting.
Create content specifically for local SEO because half of local mobile searches are for business information and results in an in-store visit on the same day. Almost between 80-90 percent people read online reviews and take it as a personal recommendation.
Insufficient Website Audit
Most of the SEO experts keep busy in doing off-page optimization activities and making on-page changes. They forget to regularly audit their website. There are certain technical problems that appear because of the consistent SEO activities like duplicate content which may be the consequence of pagination or session IDs. Canonicals must be introduced to enable duplicate pages indicating the source page.
Keep auditing your website to check UX (User Experience) on Mobile and keep integrating advanced technologies in it since having a responsive web design or AMP is not enough.
Access Denied for Crawlers
If you are using CMS (Content Management System) based websites, don’t forget to double-check. The website should be accessible to the search engine crawlers.
These platforms have plug-ins or settings to enable website customization, but sometimes it may block websites from getting indexed. So, uncheck the ‘discourage’ setting, if it has.
Several experts also block crawlers from accessing a website that is being developed and forgets to change the setting when the website is live. So, do the check the settings twice.
To err is human. Mistakes are bound to happen if you are working but being careful should be a priority. Being a learner is the best way to stay away from making mistakes. Keep reading and preventing yourself from the SEO mistakes that even experts make.