Appearing in top SERPs (Search Engine Result Pages) is the most powerful way of doing online business. There are many other ways of getting footfalls on your website but organic traffic is the most valuable because users come here while searching for the product or service. So, the chances of conversion are very high.
With the constant efforts of Google to improve the search results and quench the queries with right answers, many factors are responsible for the appearance of your website in top SERPs. Here are 8 latest SEO techniques for 2018 –
Structured data enable crawlers to better understand the information on your webpage and show it in the search results. The extra information like opening and closing time, salient features, or USP etc. is added directly to the HTML Markup and search engines then show it in search results.
It is done with the help of Google’s free tool ‘Google’s Structure Data Markup Helper’. Submit your webpage to the helper and tag other different page elements. It will generate a sample HTML code with microdata marked up, download it and add to your website.
Now, the information in structured data will also be added into ‘Knowledge Graph’ panels or ‘Google Now’ cards. This way, the traffic on your website and business will be automatically increased.
In the 21st century where lightning fast speed is desired, people have no time to wait for your page to load. You must leave no stone unturned to make load time as less as possible. Take the help of Google’s page speed optimization tool to check your website’s speed.
- Use CDN (Content Delivery Network) to lessen the time for the server to fetch content. CDN enables the content to be present on multiple servers and the required content is fetched from the nearest local server. It also keeps your content protected.
- Minify HTML, JS, and CSS in your website. It reduces the amount of data transfer required and runs the files more quickly in the user’s browser.
- Avoid unnecessary redirects because it increases the time of loading actual page. It is sheer wastage of time by adopting a long way to reach the required place.
- Compressing HTML, CSS Files removes unnecessary characters without affecting the processing of the coding. This speeds up the loading of the page.
So, decreasing load time of the webpage also decreases the bounce rate.
Mobile First and AMP
Laptops and tablets became people’s choice because they were handy and better than desktop. Now mobiles lead in total time spent. The search engine giant ‘Google’ drives 96 percent of mobile search traffic, then comes Yahoo at 2% and Bing at 1% according to Newmarket share.com.
This clearly urges businesses to make their user experience better for mobile. Many have even started communicating with their prospects using artificial intelligence. Google understands it better and rolled ‘mobile-first index’ to provide better results to its users.
Publishers should use AMP (Accelerated Mobile Pages) as it considerably decreases the load time. AMP is an open-source coding standard for publishers since resorting only on a responsive website is not enough to load the page faster. Desktop resources are plenty and heavy to load.
Voice Search will keep increasing in future because users love to adopt new technology and already Google has announced that 20 percent of queries on the mobile app and other android devices are voice searches. ComScore has predicted that 50 percent of queries will be voice search by 2020. So, voice search requires you to modify your SEO techniques as well.
Search Engine Optimization in 2018 entails focusing on long tail and conversational keywords. Now the keywords will change from ‘birthday cake delivery Delhi’ to ‘which is the best bakery to deliver birthday cake same day in Delhi’. Apple’s Siri, Microsoft’s Cortana, Google’s Google Home, Amazon’s Alexa and many more will come to change the way of searching internet completely.
A Featured snippet is the answer to user’s query on Google given directly on the SERP and can be read without even clicking on the link. Google chooses the simple and clear answer for any query to make feature snippet.
Having such a direct answer to any query on your website, not only bring it to the top of the search results on Google but also increases the traffic. Featured snippets can be a paragraph, list of points answering a ‘how to’ question stepwise or it can be a table also. So, try to grab the chance to be featured on SERP by giving the best and simple answers to related queries.
Latent Semantic Indexing
In simple language, LSI (Latent Semantic Indexing) enables search engine crawlers to understand the synonyms of the keywords and bring the best results out. Now, the crawlers actually understand the meaning of the query and the answers. Related keywords of the query are also the LSI keywords.
So, the content should not be stuffed with keywords rather synonyms should be used to make it more relevant. Include the suggested keywords in the search bar as well as the keywords given at the bottom of the SERP to make your content more relevant and rich.
SEO executives have been focusing on creating backlinks using ‘href’ as much as possible but Google has changed the custom to maintain the quality and eradicating spam. Linkless Backlinks are given as much importance as those href links. Linkless backlinks refer to the brand name mentions on the internet. If people mention you at different places, it means they like you. It is like generating traction on the internet. So, don’ just be after making href backlinks, consider Linkless Backlinks as well in 2018.
This is last but not least. The reason behind keeping content in last is the same. Its place cannot diminish its importance. Content has been king since the origin of the internet. So, keep creating original, informative and engaging content. It not only pulls traffic to your website but also helps in SEO as well. Create more content than last year, be it blogs, articles, guest posts, infographics, videos, images, Gifs etc.
Make It Happening
Make search engine marketing work for you in 2018 using latest SEO trends and techniques. The conventional method of stuffing content with keywords and making bazillions of links will not work in 2018. Make a fresh start with all the above-mentioned tips and techniques this year because digital marketing thrives only with latest techniques and the right strategy.