The stats of Facebook say it is one of the top social media platforms in the world. It had 1.86 billion monthly active users (MAUs) in the last quarter of 2016 in the world and 142 million MAUs in the first quarter of 2016 in India. It creates a mine of the user base for entrepreneurs to unearth the potential prospects. Let’s acknowledge the 11 key points to unlock more conversions from Facebook.
- Dig Deep to Make Facebook Page
Filling out the forms seem to be a hassle sometimes but take your time and dig deep to make a Facebook page. Fill out all the details carefully. Add a picture of your staff and store to make your Facebook page look lively. Ensure all the entries are filled so that visitors can learn everything about you.
- Be Consistent and Frequent
You might get a multitude of page followers easily but retaining them requires consistency and frequency. Do at least 3 posts per week and maximum 10 posts maintaining the consistency. A large number of posts may lead people to unlike your page since they won’t let their wall flooded with the posts of a single brand.
- Know Your Customer
Knowing your customer is utmost necessary. Leverage ‘audience insight tools’ to gather quantitative information about the visitors and observe their demographics along with other characteristics. If there are more teenagers, then focus on the content that interests them. Also, try to engage other groups to bring the untapped audience in the purchase funnel.
- Put Efforts to Engage
We have already emphasized on engaging customers and you will have to put some more efforts in the same direction. Pay attention to activities of your visitors, encourage them to like and comment. You can do some contests and polls to keep your customers engaged with your brand.
- Bring Your Creativity Out Of the Box
In order to get substantial likes and shares, bring your creativity out of the box. Relate latest trends and talks of the town with your brand. However, make it a point to keep away from controversial topics which might put you into hot water.
- Be Active
React on the comments instantly as it shows that your page is active. Be careful while reacting to negative comments, but do react. Answering their queries and joining them in the conversation make them feel attended. You can also say ‘Thanks’ when they leave reviews, which ensures that you are listening to them.
- Keep Connected
Keep connected with the culture and sentiments of the people by posting something about local festivals and regional news. If your business does some charity, do share the event. You can also share some information about volunteer staff members. Those charitable organizations can also link their posts to your Facebook Page and ‘Thank You’ announcement.
- Share Achievements, Events and Offers
You should involve your audience to be the part of your celebration of achievements and events by sharing the information. Also, share the latest offers and the information about prelaunch and launch of the new products.
- Don’t Hesitate For Paid Advertising
You may get a substantial number of page likes but sometimes the graph of impressions on the posts falls. This may be because of having irrelevant page likes. Paid advertising provides you with the enough number of relevant likes enabling you to get only targeted audience in your kitty.
- It Brings SEO Benefits As Well
An ample number of visitors on the website through Facebook page improves Alexa Rank and also SERPs. It also provides good exposure to the blog on the website. Regularly share your blog posts on Facebook Page.
- Different Pages for Different Demography
Local people pay heed to their social media accounts especially for offers and events before stepping out for entertainment, dining out, movie or shopping. Your local Facebook page would specifically address the locals increasing the footfalls on the store.
Right methodology and strategy would definitely pave the path for success and increased number of conversions. Better you should not leave a single stone unturned to make the most of such an effective, reasonable or almost free social media platform like Facebook.